Agency will be looking to boost international growth for the Kiddinx Media-owned property.
Kiddinx Media has appointed bRAND-WARD to develop a strategy to take its Bibi & Tina property to a global audience.
The brand started as a radio play spin-off to fellow Kiddinx Media property, Bibi Blocksberg, before being turned into a TV series on ZDF. It focuses on the adventures of Bibi, a girl with special powers, her best friend Tina, and their horses Sabrina and Amadeus.
Fast forward 30 years, and Bibi & Tina is now a major brand in Germany: over 20 million storytellers sold (59 gold awards, 23 platinum awards), 5.6 million videos sold, a number 1 soundtrack album and 1.7 million books. The IP has been on air with 54 episodes on TV for the last 13 years, a live action series on Amazon Prime and four feature films. Bibi & Tina has also embraced the digital age with 105 million streams per month across all major platforms.
As part of the 30th anniversary celebrations, Kiddinx launched the 100th episode of the radio play in January.
“Internationalisation has become a priority for our brands,” explained Holger Küchler, md at Kiddinx. “We are pleased that we have found a committed and professional partner in bRAND-WARD who will be accompanying us on this journey to bring a smile to every child’s face.”
Karl Blatz, head of international business development at Kiddinx, added: “Bibi & Tina always stood for equality and sustainability. These core values have been with the brand for 30 years and are now more important than ever before. We truly believe that Bibi & Tina provide captivating entertainment that children won’t be able to get enough of.”
Jean-Philippe Randisi, co-founder of bRAND-WARD, continued: “Quietly and discreetly, Kiddinx has created over the last decades a number of gems for children with an incredibly enduring success. Bibi & Tina is a favourite brand for kids there, and we are delighted to help Kiddinx fulfil their ambition of making it part of kids’ lives not just in Germany but around the world”.
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