Licensing agency bRAND-WARD has been appointed by tinyBuild Games to handle video game horror franchise, Hello Neighbor, in the UK and Republic of Ireland.
The franchise – which stars the mysterious villain, Mr Peterson – has over 100 million players, a successful animated adaptation and five million books sold to date with master publishing partner, Scholastic.
It has also notched up over six billion views on YouTube and tinyBuild Games is currently completing production on the second season of the animated series, Hello Neighbor: Welcome to Raven Brooks.
When it comes to consumer products, existing licensees include Arcane Wonders (card Games) and Fun.com (costumes).
bRAND-WARD’s licensing efforts will focus on products, services and retail destinations relevant to kids, teens and YA.
Licensing sales consultants Maggy Harris (BSL) and Kirsty Guthrie (KJG) will work with Jean-Philippe Randisi to support the development of Hello Neighbor in the British Isles.
“Jean-Philippe and his team are world renowned for their veteran expertise, impressive track record building brands and unparalleled roster of deep relationships,” commented Corey Caplan, director of business development and partner licensing at tinyBuild. “We could not be more excited to partner with the bRAND-WARD team on this beloved and freaky franchise.”
Jean-Philippe Randisi, founder of bRAND-WARD, added: “With close to 400,000 average monthly active unique users playing Hello Neighbor games in the UK, 70 million views for the Hello Neighbor song and top British gaming content creators creating massively successful Hello Neighbor videos for YouTube, we are confident that the time is right for expanding the franchise’s consumer products programme in the UK.”
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