This ad will be closed automatically in X seconds.

Brandgenuity inks ‘collabeeration’ for Budweiser

Apparel brand HUF due to launch new collection with King of Beers.

Apparel brand HUF is to launch a new ‘collabeeration’ with Budweiser.

The new range will aim to celebrate the brewery’s legacy as King of Beers.

The deal was brokered by Brandgenuity on behalf of Anheuser Busch-Inbev.

The collection features Bud’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro sportswear anorak and a vintage trucker denim jacket.

Accessories include all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back With a Six Pack’ doormats and a series of socks offered in collectable ‘Hufweiser’ cans.

Rounding out the capsule is a special edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.

An official launch party will take place in the Kibitz Room on Fairfax in Los Angeles on November 17.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.