London-based production company, Snipple is moving its two preschool series – The Woohoos and The Singalings – into the licensing space.
The ambitious company has appointed Brands With Influence to manage the worldwide licensing and merchandising for both IPs, while The Wyld Bunch will be managing both series across social media, driving audience growth engagement and awareness, as well as supporting licensees across all product launches and retail activations.
The Woohoos – which was commissioned by Channel 5’s Milkshake and airs this autumn – is an upbeat preschool comedy, featuring nature that children recognise, and celebrating the joy of discovering the outside world. The Singalings – which airs on SkyKids – is a fun edu-tainment series that features music, comedy and unforgettable earworms for young audiences.
“We will deliver a truly 360 degree licensing programme across every consumer touch point, both digital and physical,” commented Karina Stanford-Smith, director at Snipple Originals. “The shows are super popular with young audiences, with lots of potential to take the heart and humour to the next level through products and experiences.”
Martin Lowde, ceo at Brands With Influence, continued: “The Woohoos is a fabulous new preschool show that immediately presents a whole range of exciting licensing opportunities. From its engaging characters and storytelling through to the beautiful animation style, it’s a genuine winner. The Singalings also has a focus on music. We have seen the rise in music led licensing programmes and this fits perfectly. Great songs, great characters and fun short stories.”
Paul Brunton, ceo at The Wyld Bunch, added: “Leveraging our network of top-tier influencers, we’re set to amplify The Woohoos and The Singalings.”
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