Andy and the Odd Socks has appointed Brands with Influence to manage its worldwide licensing.
When the band formed in 2017 and played Glastonbury Festival, they had no idea that just a few years later they would have a successful TV show in the UK, Australia and the US, plus over 100 live shows under their belt and a social media reach of 100 million.
“The energy you get from this series and this band is infectious,” commented Martin Lowde, md of Brands with Influence. “They amplify fun, make great music and deliver a really positive message on anti-bullying. They have been building a large loyal fan base over the last few years and we are excited to be asked to help serve this audience by creating fab merchandise.”
With a core audience of 4-9, the brand is all about inclusivity and this is now being delivered across TV, live tours and social media, and is also attracting guests stars like Brian May.
Tamsin Skan, creative director of Ninja Pig Productions, which produces the TV show and created the band, commented: “We were really impressed by BWI’s understanding and passion for what we are producing here at Ninja. We promote a positive social message throughout the TV show, our live show and original songs and we deliver it via a heady mixture of fun, comedy and music.
“Andy and the Odd Socks encourage children to celebrate difference and individuality which is so important, especially in today’s world. Everyone is invited to join the Odd Socks and we look forward to embracing licensees who share our vision and positive ideas.”
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