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Brands with Influence welcomes B.O.T. and the Beasties to portfolio

Ragdoll Productions appoints agency to manage worldwide licensing for new preschool animation.

Ragdoll Productions has appointed Brands with Influence to manage the licensing for its new animated series, B.O.T. and the Beasties – which is due to air on CBeebies in early 2021.

Developed by Anne Wood and the team at Ragdoll’s studios in Stratford upon Avon, the series follows the trials and tribulations of a loveable robot called B.O.T. (Beastie Observation Transmitter) as he discovers new worlds and all manner of new Beasties which inhabit them.

The BBC has acquired 50 episodes of the new series which is aiming to keep preschoolers engaged through strong visual comedy and imaginative play. Ragdoll’s research and development process saw all the characters tested with the target demographic for appeal and comedic value.

“We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series and it’s fabulous that we are now able to share this great show with the licensing industry,” said Martin Lowde, md of Brands with Influence. “With a strong commitment from CBeebies across their platforms and a great production team at Ragdoll the series has all the ingredients needed in a new show.”

Ragdoll Productions’ Chris Wood added: “We are delighted to be working with the team at BWI.

“Our new preschool B.O.T. and the BEASTIES series is full of fun through silliness, play and imagination and has masses of potential for licensing as we have seen first-hand how children love to interact with the stories and characters.”

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