Bravado and Epic Rights have today (17 May) confirmed plans to centralise both companies licensing rosters, with the new structure seeing Lisa Streff overseeing global licensing strategies.
Bravado acquired Epic Rights in 2019 and the global roster includes the likes of AC/DC, Blackpink, David Bowie, Def Leppard, Guns n’ Roses, Justin Bieber, KISS, Slipknot and The Weeknd among others.
In her role as svp global licensing, Lisa (pictured) will work closely with the existing Bravado and Epic Rights retail and brand management teams. She will report to Jesper Poulsen, general manager of Bravado.
“We are continuing to grow our global licensing and retail business with a more unified and complementary strategy across both Bravado and Epic Rights, while maintaining individual strategies and priorities,” commented Matt Young, president of Bravado. “With Jesper leading the team as general manager and Lisa driving global licensing strategy, we have the right team in place to ensure growth for our artists in this area.”
Lisa – who joined Epic Rights in 2014 as svp licensing – added: “This is a magical time to be in music licensing and merchandising. I am honoured and excited to collaborate with Matt, Jesper and the Bravado team in this expanded role and to work with some of the biggest artists in the world under the Bravado banner, while continuing to spearhead the programs for our Epic Rights’ talent.”