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Bravado confirms new leadership structure

Universal Music Group’s merchandise and brand management company, Bravado, has confirmed new leadership appointments across all departments.

The new leadership structure aims to ‘super serve’ Bravado’s roster of artists and brands and to continue to support the ever-growing company.

The new structure includes the hiring of a new chief financial officer, as well as promotions for a number of executives.

In the UK, these include Keith Taperell (pictured centre), who has been promoted to vice president of licensing from vp global brand partnerships and energy marketing.

“Over the past couple of years, we have worked to create an organisation that better serves the needs of our global roster,” commented Matt Young, president of Bravado (pictured left). “Helping artists connect with fans around the world will always be our driving force, and I’m excited to announce this new leadership, who will ensure that artists’ visions are brought to life.”

Reporting to Matt, Alyssa Tobias has been promoted to svp head of creative services; Ashley Fogerty is now svp of business affairs; Bill Ashton takes on the new role of svp of commerce (focusing on driving revenue and innovation through tours, retail, VIP, licensing, D2C and Harley-Davidson, while he also oversees the company’s A&R division); Brian Schechter is now svp, head of brand management; and Colin McIntosh arrives as chief financial officer, working closely with UMG’s corporate centre.

David Boyne (pictured right), md of Bravado UK, will continue to grow the company’s presence in the UK. Under his leadership, Bravado’s UK divisions – including sales, A&R, supply chain, creative and finance – have all continued to develop and grow with the company’s evolving global roster.

In addition, Stacie Swanson has been promoted to the newly created role of vp of artist strategy; while Rachel Redfearn continues to lead the UK’s A&R and brand management and label liaison teams.

Briana Farrell has also been promoted to vp of US retail, reporting to Bill Ashton.

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