Bravado looking to grow HRVY consumer products drive

Following his successful turn on Strictly Come Dancing, Bravado is looking to further grow the profile of British artist HRVY within the licensing arena.

HRVY – who was a finalist in Strictly in 2020 – has a wide fan base, selling out multiple UK and European headline tours in 2018 and 2019, as well as international shows. He has a strong following on social media with 4.8m Instagram followers, 1.2m Facebook followers and he was the number two most viewed British artist of 2020 on TikTok, with 3.9m followers and 62.2m likes on the platform. New music is expected in the first half of 2021, followed by a tour later in the year.

Bravado has already enjoyed some success with its own apparel line which has appeared in Tesco, Sainsbury’s, Asda and Primark, while Danilo is on board for calendars, GB eye and Pyramid for posters and accessories, Gioia for jewellery and HeadCase for phone cases. Other areas of focus will include nightwear, stationery, back to school, gifting, publishing, cosmetics, tech and bedding.

“HRVY’s drive and openness to try new things makes working with him such a pleasure,” said Alex Mitchell, senior licensing and partnership manager at Bravado. “He is fully engaged with the programme and is always excited to see ways in which we can expand his licensing and merchandising offering. He has a huge social media following with an engaged and growing fan base, driven by his incredible talent and work ethic.

“Bravado is delighted to be working on this programme with HRVY and is interested in exploring all opportunities.”

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