Company is working with creative greeting card specialist The Art Group on new initiative.
Bright Art Licensing is collaborating with The Art Group on a new greeting cards line – taking inspiration from books published by Bright’s artists in the children’s book market.
Called The Bright Collective, the visuals on the card designs are taken from book titles including Grandad’s Island by Benji Davies, I’m a Girl by Yasmeen Ismail, The Bear and the Piano by David Litchfield and Alan’s Big Scary Teeth by Jarvis (Walker).
The new range will debut at Spring Fair at Birmingham’s NEC in February.
Reggie Pugh, creative director of The Art Group said: “For as long as I can remember (even though my children are now adults), I have been collecting beautiful children’s books and admiring the massive talent of the artists who create them.
“The Bright Agency do a fantastic job of developing some extremely gifted illustrators and authors.
“We hope this joint project will help to build awareness for both the illustrator and their books and give fans an opportunity to send a card with their favourite characters.
“Our aim is to continue to expand the range and bring even more of the best, new and award winning talent that the Bright Agency have published.”
Senior agent at Bright Art Licensing, Hannah Curtis, added: ‘Working with Reggie and the talented team at The Art Group on a project this unique is very exciting.
“The emotional engagement that cards can inspire has been recognised in recent years with the increase of greetings card sales as evidence of their popularity. This is something the visuals from the books selected for this card range really focuses on.
“Marrying the selected picture book illustrations with the greetings cards market has proven a natural fit. We hope everyone enjoys looking at them as much as we have enjoyed making them.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
