Swizzels has welcomed Brigit’s Bakery to the licensee roster for Love Hearts, with a new afternoon tea experience hitting the road.
Brokered by Blonde Sheep Licensing, the 90-minute bus tours offer a limited time chance to experience London’s landmarks, savour delicious treats and celebrate friendship and romance with Love Hearts.
Operating for two months through February and March, the tour covers both Valentine’s Day and Mother’s Day celebrations which are peak occasions for sales of Love Hearts sweets and licensed products.
Located in the heart of Covent Garden, Brigit’s Bakery specialises in unique and luxurious afternoon tea experiences, blending the best of British tradition with French culinary artistry.
“We like to think our tours are more than just a ride – they’re a journey through the heart of London creating new memories for all and Love Hearts are known for their sweet messages and nostalgic feel,” commented Cedric Bloch, md at Brigit’s Bakery and Tours. “Brigit’s themed tours complement the playful nature appealing to couples and families alike.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “I’m really excited about this partnership; it’s such a perfect brand fit. The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones. The Love Hearts tag line is ‘share the love’, so people will connect over a shared and memorable experience.”
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