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Budweiser teams with Hype on apparel

Streetwear meets the King of Beers with new deal secured by Brandgenuity.

Hype has created a new collection inspired by The King of Beers, Budweiser, which uses its iconic colour palette of red, navy, white and silver.

The new range includes tees (including an oversized silhouette shape), sweat sets, a Cuban-collared shirt with an all-over print and matching basketball shorts, rain defecting denim jacket and a puffer jacket.

In addition, Hype has introduced the first Budweiser can shape backpack featuring a removable dual logo bottle opener puller.

Each garment features a co-branded hem tab with #hypexbudweiser, while there is contrasting neck and sports ribbing, branded panel and micro taping, poly tricot and cotton fabrics with screen print finish.

Brandgenuity – the licensing agency for Anheuser Busch-InBev in Europe – brokered the agreement between Budweiser and Hype.

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