This ad will be closed automatically in X seconds.

Budweiser teams with Hype on apparel

Streetwear meets the King of Beers with new deal secured by Brandgenuity.

Hype has created a new collection inspired by The King of Beers, Budweiser, which uses its iconic colour palette of red, navy, white and silver.

The new range includes tees (including an oversized silhouette shape), sweat sets, a Cuban-collared shirt with an all-over print and matching basketball shorts, rain defecting denim jacket and a puffer jacket.

In addition, Hype has introduced the first Budweiser can shape backpack featuring a removable dual logo bottle opener puller.

Each garment features a co-branded hem tab with #hypexbudweiser, while there is contrasting neck and sports ribbing, branded panel and micro taping, poly tricot and cotton fabrics with screen print finish.

Brandgenuity – the licensing agency for Anheuser Busch-InBev in Europe – brokered the agreement between Budweiser and Hype.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.