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Bulldog accelerates Sesame Street’s UK growth

Kids and adult categories booming for iconic brand as it continues 50th celebrations.

Bulldog Licensing is accelerating growth for Sesame Street in both the adult and children’s categories, as the iconic brand continues to celebrate its 50th anniversary.

The agency has successfully expanded adult lines to include accessories, gift and homewares, while the range for kids continues to grow with a focus on home, apparel, accessories and toy lines.

Master toy partner, Sambro, has recently announced that it will be launching two new Elmo feature plush lines this year, with both being TV advertised.

The news comes as Elmo’s World is confirmed to make its Tiny Pop debut in January 2020, joining fellow Sesame Street resident Cookie Monster – who stars in Cookie Monster’s Foodie Truck – on the channel.

“Few popular children’s brands could hope to enjoy the enormous affection that Sesame Street inspires,” said Rob Corney, group md of Bulldog Licensing. “This is an inspirational brand that, in its 50th year, is still inspiring new products and new shows, offering education with a large helping of fun.

“And it’s not just kids. With beloved characters that are very much a part of pop culture, the brand’s teen and adult fans also find humour in Sesame Street’s movie parodies and memes – in fact, there are nearly one million UK fans across Sesame Street’s social media channels.”

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