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Bulldog adds four to Yo-Kai Watch portfolio

Character World, GB eye, Amscan, MV Sports all join licensing programme.

Bulldog Licensing has welcomed a clutch of new licensees to the fast growing Yo-Kai Watch programme.

Character World (bedding), GB eye (posters and related merchandise), Amscan (balloons and party decorations) and MV Sports (wheeled toys) are all new additions to the licensing drive.

“Yo-Kai Watch is an incredible opportunity for the boys’ market in the UK,” said Bulldog Group md Rob Corney.

“The creative is incredibly strong and completely different from anything else on the market; the commercial partners are top calibre and retail buyers across the market are working with us to develop in-store presence and promotions.

“There’s much more to come from this brand and we have interest from numerous potential partners across many different categories.”

Existing Yo-Kai Watch licensees include Danilo, Spearmark, Blueprint, Cooneen, Fashion UK, Kinnerton, Centum Books, Egmont, Panini, Hasbro and Nintendo.

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