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Bulldog bags two new partnerships for Care Bears brand

Bulldog Licensing – which manages the UK and Eire rights for the evergreen Care Bears brand – has revealed a brace of new deals in the apparel and footwear categories.

Brand International is set to design an extensive range of footwear for all ages and occasions. Product categories include slippers, footlets, flip flops, sliders, jellies, aqua shoes, trainers, wellies, fashion shoes and back to school shoes.

Meanwhile, Aykroyds TDP’s range of underwear and nightwear will feature pyjamas, onesies and dressing gowns.

First introduced to the world in 1982, the latest 2D animated series for the brand – Care Bears: Unlock the Magic – features an all-new look and mission for the bears. It is available to view on Tiny Pop in the UK, while home entertainment is available to watch on demand via Netflix and Lionsgate.

“Care Bears has such a huge fanbase across all ages and lends itself equally well to both adults and children,” commented Sophie Yates, licensing executive at Bulldog Licensing. “We’re excited to have these two new licensees on board and are sure their ranges will be popular amongst all fans.”

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