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Bulldog secures DNC deal for Kindi Kids homeware

As part of its growing consumer products programme, Bulldog Licensing has signed DNC as partner for the preschool doll and YouTube hit, Kindi Kids.

The deal will see DNC creating a range of products based on the bobble-headed dolls including lunch bags and coolers, drinkware, food storage boxes and tableware sets.

Moose Toys launched Kindi Kids in 2019, with the YouTube channel now having over 59,000 subscribers and racking up 97 million views. The doll range has consistently been the number one large doll item and property in the UK NPD and has earned a myriad of awards and places on Christmas toy lists from retailers.

DNC will join existing licensing partners including Blueprint (stationery), MV Sports (sporting goods), Kennedy Publishing (magazines) and Texco (bedding and home textiles).

“The Kindi Kids brand is going from strength to strength in the UK and worldwide and the strong themes of discovery and friendship continue to strike a chord with the preschool market,” commented Vicky Miller, licensing director at Bulldog Licensing, which manages the rights for Kindi Kids in the UK and Eire. “We have a portfolio of best-in-class licensees on board and are excited to add DNC’s products to this offering.”

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