Bulldog Licensing has secured a new deal with Skinnydip for Banijay Kids & Family’s Totally Spies brand in the UK.
Recently launched on the Skinnydip site is the first product in the Totally Spies! x Skinnydip London collab – a series of phone cases featuring action-packed illustrations starring Sam, Clover and Alex, three teenage girls from Beverly Hills, who live a double life as undercover agents fighting crime while trying, not always successfully, to live normal lives as students.
Further product is also planned including tech accessories, apparel, accessories, beauty and bathing, gifting and travel and homeware.
“It’s no surprise Totally Spies! is attracting such a positive licensing industry response,” commented Vicky Miller, licensing director at Bulldog. “The show enjoys enduring appeal among adults who fell in love with the original action, gadgets and missions, alongside young audiences who also enjoy the show’s wit, invention, and positive messages about friendship and teamwork. It’s ideal for many categories, which is why we’re thrilled to be working with Skinnydip, a company with a strong offering that appeals to multiple age groups.”
Lewis Blitz, md at Skinnydip, continued: “Totally Spies! ticks so many boxes for our customer base in terms of humour, excitement, style and of course female empowerment, all combined with powerful and arresting imagery. Sam, Clover and Alex are a welcome addition to our accessories, clothing and lifestyle ranges.”
Roubina Tchoboian, head of global licensing at Banijay Kids & Family, added: “With the season seven launch, confirmation of an eighth series and the development of a live-action version, there is significant momentum for Totally Spies!. Skinnydip, with its fun and fresh approach to accessories and lifestyle products, is a great partner for the brand, and the perfect fit for our sizeable millennial and Gen Z fans.”
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