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Business in Lockdown: “Ultimately we all need to work together”

Misirli’s Kim Bown on how lockdown has shown that many arms of the licensing sector can operate in new ways.

All this week, will be catching up with a selection of licensees across key categories to ask them how their businesses have been impacted by COVID-19 and what conversations the industry needs to be having to aid recovery.

Today: Kim Bown, director, Misirli.

“Generally the ongoing conversations with our key retailers and licensors have been very supportive and, because of that we have not had a particularly difficult time through lockdown. With the furlough scheme we have so far safeguarded our employees’ jobs. Some retailers have been exemplary in trading with us through this time – big shout out to Tesco. Unfortunately, some have felt that the supply base have different priorities in keeping afloat.

I think it is still too early to call how the retail landscape will be short to medium-term, but I think the lockdown has shown many arms of our sector can operate in new ways, with more flexibility and a real commitment to partnerships.

I think we have all seen a different perspective with our lives, from true business relationships, the passion and determination of our key workforce in keeping things running and appreciation of our family and friends, where unfortunately many have seen how short life can be.

All business matters, whether it be licensor, supplier or retailer; ultimately we all need to work together.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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