This ad will be closed automatically in X seconds.

Business in Lockdown: “We are actively looking for wholesale opportunities”

Licensed to Charm’s Maggie Calmels on adopting new ways of working, launching a fresh Miffy range and new opportunities.

All this week, will be catching up with a selection of licensees across key categories to ask them how their businesses have been impacted by COVID-19 and what conversations the industry needs to be having to aid recovery.

Today: Maggie Calmels, owner, Licensed to Charm.

“We had to adopt new ways of working. Two of our small team are ‘sheltered’ so we shut our office/workshop/shop and are all working from home, and actually quite liking aspects of it.

The biggest challenge has been getting our jewellery made – we are committed to UK manufacture and work with small suppliers and artisans, many of which had to close. Silver casting and gold plating have been the slowest to come back and are still not running at capacity so the lead times are longer.

Conversations [with partners] are ongoing. We’ve had a very welcome contract extension agreed on due to the circumstances. Now we have new deals under discussion and have recently managed a successful ‘virtual’ launch of our Miffy jewellery range with the help of our social team and the licensor.

We have some new ecommerce partners, and indie stores are opening so we are now actively looking for wholesale opportunities. A bit more flexibility on contract length and sales channels would also be welcome.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Creature Media finds out from children and parents just how lockdown has affected family life in major new research....
Entry deadline for the new Sustainability Award is Friday August 14....
Company is due to launch a range of biscuits later this year after striking a deal through Blonde Sheep Licensing....
Including Endemol Shine Group continuing to build the licensing programme for Peaky Blinders....
Anime brand teams with subscription box specialist to create exclusive monthly items....
Garda Lakers' Hartmut Leger on why we need more 'brave and crazy' collaborations and sustainable products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter