Busy Licensing Works grows Millimages brands in the US

Agency secures Aurora World as master plush licensee for Molang in the territory, plus adds Pirata & Capitano to portfolio.

US-based licensing agency Licensing Works has strengthened its relationship with production and distribution studio Millimages and its brands in North America.

First up, the agency has signed Aurora World as the master plush licensee for the territory for Molang.

The company is planning to introduce the new line in early 2021, with plush product being available in a range of sizes and price points for the character.

It will include every day, seasonal and feature plush across all formats with inspiration coming from all four seasons of programming, as well as the 1,000+ GIFs which have achieved over 8+ billion views on GIPHY.

“Molang is an endearing global sensation, with fans of all ages from all over the world,” said Michael Kessler, svp of sales and marketing at Aurora World. “Aurora is excited to welcome the beautiful friendship of Molang and Piu Piu to the Aurora brand portfolio.”

Leslie Levine, owner and founder of Licensing Works, added: “Aurora’s values are very much aligned with the Molang brand, so we are thrilled to have them join the Molang family.”

In addition, Licensing Works’ relationship with Millimages has been further extended as it becomes the US agent for preschool brand, Pirata & Capitano, which it will debut as part of Licensing Week Virtual.

Licensing and promotional partners are being sought in all key categories including toys, collectables, plush, costumes, games, puzzles, publishing, apparel and accessories, party goods, consumables, home and room décor, as well as QSR promotions and advertising tie-ins.

Mickael Zeggagh, commercial director licensing at Millimages, commented: “After achieving great results with Molang, we are pleased to extend our collaboration with Licensing Works to our premium 3D production, Pirata & Capitano.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.