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Busy year for Sesame Street as it marks 50 years

We chat to Bulldog’s Rob Corney ahead of a milestone year for the classic brand.

A return to free to air TV will launch Sesame Street’s 50th anniversary celebrations in the UK, along with a rumoured visit from a furry friend.

Rob Corney, group managing director, Bulldog Licensing explained: “The brand will have a very significant programme with celebrity support from the worlds of stage and screen, amplified through Sesame Street’s very significant social media presence.”

In the UK Puma and H&M will develop anniversary lines, and retailers will offer significantly increased ranges. Adult apparel is also set to grow with new lines from Fashion UK, Cooneen, Misirli, Blues and Somerbond, while an increased focus on children’s product has seen ranges selected across retail. A major focus on the hardlines sector is building a wider base of products in the UK.

Further afield, location-based entertainment partners will be joining the celebrations, and Port Aventura, Spain and SeaWorld Florida will develop realistic recreations of the Street.

First airing on November 10, 1969, Sesame Street has grown to a global phenomenon. “In recognition of the huge esteem in which the brand is held by both children and adults, a year-long celebration is planned,” explained Rob. “For adult fans, it is a chance to remind everyone of the difference Sesame Street has made in the world as they continue to make children everywhere smarter, stronger and kinder.”

Rob concluded: “The key to ensuring the brand’s growth over the next 50 years is to continually ensure the media content is available to children to help the brand expand on its mission to educate kids everywhere. Bringing the broadcast material back to free to air TV in the UK is a major part of the continued growth.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

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