This ad will be closed automatically in X seconds.

CAA Brand Management revs up with McLaren Automotive

CAA Brand Management has been appointed by British luxury supercar maker McLaren Automotive to support its global consumer product licensing and brand extension programme.

Under the multi-year agreement, CAA Brand Management will support McLaren’s internal team, helping manage McLaren’s licensee roster, in addition to indentifying new business opportunities in key categories including gaming, jewellery, publishing and apparel.

CAA will also help McLaren extend its consumer products programmes into new territories, with an immediate focus on the US, Europe, the Middle East and Asia.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand, drive significant growth in extending our licensing roster and  continue to acquire new brand fans and admirers,” commented Gareth Dunsmore, chief marketing officer at McLaren Automotive. “We look forward to working with CAA Brand Management to drive forward our ambitious licensing strategy.”

Noah Gelbart, president at CAA Brand Management, added: “McLaren Automotive has experienced a rapid expansion of its core business globally, cementing itself as a leader in modern automotive luxury. We see this as a significant opportunity to support the business and help create new ways for consumers to engage with the brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.