CAA Brand Management has been named the official global licensing agency for Anheuser-Busch, extending its existing long-term relationship.
Under the agreement, the company will work with Anheuser-Busch to manage and develop its consumer products licensing programme worldwide.
“Anheuser-Busch proudly leads the number one beer portfolio in terms of brand power, and we have an exciting opportunity to expand its reach across the broader consumer products sector,” said Perry Wolfman, ceo at CAA Brand Management. “By deepening our partnership, we can tap into our global platform and expertise to enhance their brand presence in new markets. We are actively pursuing innovative partnerships across a wide range of categories including apparel, accessories, footwear, HBA, food, collectables, home goods and more.”
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