This ad will be closed automatically in X seconds.

Call of Duty forges ahead

Tinderbox – Beanstalk’s digital media division dedicated to extending video games IP – is continuing to grow Activision’s Call of Duty licensing programme across Europe.

Within the lifestyle space, GLD will be releasing high-end pendants based on Call of Duty: Vanguard and Warzone, while The Hut Group has been appointed to create a range of adult fashion collections for

In the gifting sector, Abysse Corp has been granted European rights to develop a range of giftware, posters and mugs, while Displate will have high-end metal decorative plaques featuring artwork and assets from the games available on its webstore.

German partner, Earebel Products GmbH, will be launching a range of innovative Call of Duty branded beanies and headbands with headphones incorporated, while FCSI and Subsonic have released specialty gaming chairs for the avid gamers across the UK and Europe.

This is all in addition to existing apparel and footwear partners, Fashion UK and Brand International, which continue to offer fresh and trend-forward designs to a growing number of fashion retailers and grocers across Europe.

Catherine Hupin, associate director at Tinderbox, said: “Fan engagement with Call of Duty has never been higher. Not only can we count on the brand releasing a yearly blockbuster game, but the mobile game and Warzone have led to Call of Duty becoming an evergreen gaming property, resonating with fans all year round. This is reflected in the growing strength of both the licensing programme and sales of products, and we are excited to see the success of the new launches throughout 2022.”

(Image: © 2021 Activision Publishing, Inc.)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The retailer has officially unveiled Rita Ora x Primark - a new fashion line almost two years in the making....
With Brand Licensing Europe now just two weeks away, further details have been revealed on the location-based experiences theme....
The Get Animated Business of Animation Conference - which is due to take place on 2 October - has confirmed details of its licensing and merchandise agency panel....
WildBrain has revealed a fresh serving of sweet licensing deals, brand activations and content distribution deals for Strawberry Shortcake....
After a successful European tour and recent UK debut in Birmingham, The Friends Experience will be heading to the Theatre Of Light, The Point Square, Dublin from 24 October....
“We look forward to creating branded collaborations for the immediately recognisable Gulf brand that is regularly voted as motor racing fans' favourite livery."...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.