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Call of Duty forges ahead

Tinderbox – Beanstalk’s digital media division dedicated to extending video games IP – is continuing to grow Activision’s Call of Duty licensing programme across Europe.

Within the lifestyle space, GLD will be releasing high-end pendants based on Call of Duty: Vanguard and Warzone, while The Hut Group has been appointed to create a range of adult fashion collections for Zavvi.com.

In the gifting sector, Abysse Corp has been granted European rights to develop a range of giftware, posters and mugs, while Displate will have high-end metal decorative plaques featuring artwork and assets from the games available on its webstore.

German partner, Earebel Products GmbH, will be launching a range of innovative Call of Duty branded beanies and headbands with headphones incorporated, while FCSI and Subsonic have released specialty gaming chairs for the avid gamers across the UK and Europe.

This is all in addition to existing apparel and footwear partners, Fashion UK and Brand International, which continue to offer fresh and trend-forward designs to a growing number of fashion retailers and grocers across Europe.

Catherine Hupin, associate director at Tinderbox, said: “Fan engagement with Call of Duty has never been higher. Not only can we count on the brand releasing a yearly blockbuster game, but the mobile game and Warzone have led to Call of Duty becoming an evergreen gaming property, resonating with fans all year round. This is reflected in the growing strength of both the licensing programme and sales of products, and we are excited to see the success of the new launches throughout 2022.”

(Image: © 2021 Activision Publishing, Inc.)

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