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Call of Duty named UK’s favourite gaming franchise of all time

Nostalgic favourites including Pokémon, The Sims, Super Mario and Grand Theft Auto also scored highly in new study.

Call of Duty has been named as the UK’s favourite gaming franchise of all time, according to a new study.

The study of 1,001 UK adults – which was commissioned to mark the launch of the One4all Gamers Favourites Gift Card – also awarded high places to retro favourites including Super Mario, The Sims, Grand Theft Auto and Pokémon.

In addition, data found that the average gamer in the UK spends £298.20 on video games and in-game purchases each year – with male gamers outspending female gamers, £325.44 to £272.16.

Indeed, male gamers spend more on video games and in-game purchases than they do on grooming products every year, spending just £23.09 per month on grooming, compared to £27.12 on games.

“It’s interesting to see how many family favourites have made this list – proving that gaming franchises like Pokémon, Super Mario, Minecraft and The Sims are far from games limited to children,” said Aoife Davey, senior marketing manager at One4all Favourites Gift Cards. “It’s especially interesting to see how, in such a turbulent year for most of us, the list has also been dominated by a number of hugely popular franchises which have been around for over a decade – and so can deliver a sense of nostalgia, which can provide a sense of familiarity, comfort and escapism during times of crisis.”

One4all Favourites Gift Cards allow people to give a gift which reflects someone’s personality and interests, when they are not sure exactly what brand or item to buy them. They are available in three variations: Beauty & Spa Favourites, Gamers Favourites and Home & Garden Favourites.

British adults’ top ten favourite gaming franchises:

  1. Call of Duty
  2. Super Mario
  3. Grand Theft Auto
  4. Mario Kart
  5. FIFA
  6. The Sims
  7. Assassin’s Creed
  8. Animal Crossing
  9. Pokémon
  10. Minecraft

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