This ad will be closed automatically in X seconds.

Candy Crush expands into publishing arena

Puzzler Media teams with King for launch of new magazine this week.

The Candy Crush brand is moving off screen and into print, with Puzzler Media teaming with King for the launch of a new standalone monthly magazine.

Candy Crush Puzzles hits newsstands on Wednesday March 16 and is aiming to replicate the fun of the game, combining the characters, images and colours with new puzzle challenges.

“We know the millions of Candy Crush fans across the globe love puzzles so we’ve used the best brains in the business to create some unique, never-seen-before puzzles exclusively for this magazine,” commented Neil Flockhart, md of Puzzler Media.

King’s licensing director, Claes Kalborg, added: “It perhaps bucks a trend for technology to be reversed this way, but it makes a lot of sense for these two worlds to come together and we’re excited about taking Candy Crush to the UK in printed form.”

The licensing agreement was brokered by David Riley Consulting.

David told The Source: “I’m delighted to see Candy Crush Puzzles come to the market. The popularity of Candy Crush is breath-taking; Puzzler Media is a fantastic licensee, and the magazine is so much fun.

“We have terrific retail listings already and firmly believe the magazine will be a huge success. I look forward to welcoming new licensees to join in the global success that is Candy Crush.”

MORE NEWS
2021500x500
 
Opportunities for brands and businesses will be created from all aspects of the kids’ ecosystem, says ceo as company launches its 2021 Future Forecast report....
Elmernew500x500
 
Existing licensees including Amscan, Rainbow Designs and Paul Dennicci also adding to collections....
JLP500x500
 
Retailer reports record searches with new game consoles dominating the most popular searches....
ElfCake500x500
 
BBF teams with Rocket Licensing and The Lumistella Company for launch of new range....
Debenhams500x500
 
Coupled with the collapse of the Arcadia Group, this is a "truly devastating" week for the high street, said Retail Economics....
Kahlua500x500
 
Agency to expand global coffee liqueur brand into new categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter