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Candy Crush expands into publishing arena

Puzzler Media teams with King for launch of new magazine this week.

The Candy Crush brand is moving off screen and into print, with Puzzler Media teaming with King for the launch of a new standalone monthly magazine.

Candy Crush Puzzles hits newsstands on Wednesday March 16 and is aiming to replicate the fun of the game, combining the characters, images and colours with new puzzle challenges.

“We know the millions of Candy Crush fans across the globe love puzzles so we’ve used the best brains in the business to create some unique, never-seen-before puzzles exclusively for this magazine,” commented Neil Flockhart, md of Puzzler Media.

King’s licensing director, Claes Kalborg, added: “It perhaps bucks a trend for technology to be reversed this way, but it makes a lot of sense for these two worlds to come together and we’re excited about taking Candy Crush to the UK in printed form.”

The licensing agreement was brokered by David Riley Consulting.

David told The Source: “I’m delighted to see Candy Crush Puzzles come to the market. The popularity of Candy Crush is breath-taking; Puzzler Media is a fantastic licensee, and the magazine is so much fun.

“We have terrific retail listings already and firmly believe the magazine will be a huge success. I look forward to welcoming new licensees to join in the global success that is Candy Crush.”

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