This ad will be closed automatically in X seconds.

Care Bears brand expands its reach

The Care Bears brand is riding a wave of momentum, driven by robust business growth and innovative collaborations.

The brand is making a splash in retail locations in fun and unexpected ways and its presence continues to grow globally. Our special Care Bears supplement, included as part of the jam-packed autumn issue of Licensing Source Book takes a look at what’s coming up for the beloved brand.

Licensing plays a central role in the strategy for the coming year, designed to connect deeply with diverse audience segments. For the youngest fans, Care Bears will come to popular gaming platforms like Roblox, Fortnite and Nintendo Switch.

For teens and young adults, the focus is on integrating the iconic Care Bear Stare into marketing messaging. Through partnerships with fashion brands and digital content creators, the brand aims to produce trend-driven apparel and unique social media content that resonates on the platforms these digital natives use most.

Kidults – the adults who grew up loving the Care Bears – will be treated to premium collectibles and merchandise that tug at their nostalgic heartstrings yet fit into their adult lifestyles. Exclusive collaborations and limited-edition releases will celebrate the heritage of the Care Bears, ensuring long-time fans and collectors feel a continued connection to the brand’s legacy.

In the toy aisle, master toy, Basic Fun! continues to shine, demonstrating impressive year-on-year growth, with new Micro Teenies – tapping into the huge demand for all things micro – and new characters in the Care Bears 35cm range.

Read the Care Bears supplement online.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
WickedPrimark1500x500
 
The collection - in collaboration with Universal Products & Experiences - features over 50 pieces across womenswear and kidswear, as well as homeware and accessories....
AAAGroovy500x500
 
“This allows us to broaden our reach and introduce a fantastic range of softline products that complement our existing portfolio. We’re thrilled to continue Groovy’s legacy of quality with AAA’s expertise and vision."...
TheWoohoos500x500
 
London-based production company, Snipple is moving its two preschool series - The Woohoos and The Singalings - into the licensing space....
RitzParis500x500
 
As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand....
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.