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Care Bears brand joins Tikiboo’s licensed line-up

Activewear specialist expands licensed collection with latest collaboration with Bulldog Licensing and Cloudco.

Activewear specialist, Tikiboo has revealed its latest licensed collaboration, with the new prints featuring Care Bears already selling fast.

The brand – which is known for its novelty prints combined with performance activewear – launched the new collaboration on May 1 with lines including full length and capri leggings, shorts, vests and bras, plus a kids’ range and accessories.

Tikiboo has previously collaborated with brands including Sesame Street, Mr Men and Breast Cancer Now.

“We are absolutely thrilled to add this nostalgic collection to our Tikiboo range,” said Faye Jobbins, co-owner and founder of Tikiboo. “Our customers are huge fans of retro clothing and we were so excited to bring them something that they have been asking for, especially in a time where caring and positivity is so important.

“Mixing our trademark rainbow prints with the iconic bears is proving to be a huge success.”

Roubina Tchoboian, vp of international licensing at Care Bears brand owner Cloudco Entertainment, added: “The Care Bears team are thrilled to be entering the self-care and wellness space with the Tikiboo collection. The collaboration features fun, light-hearted character art that’s sure to keep its audience inspired.”

The deal was brokered by Bulldog Licensing, with md Rob Corney telling Source: “We’re delighted to expand our work with the team at Tikiboo. The design work and product quality is first class and there’s never been a better time for a little extra care in the daily exercise regime.”

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