This ad will be closed automatically in X seconds.

Carte Blanche secures DTR with Home Bargains

Deal will see value retailer developing and producing Me to You branded products for sale in its 500+ UK stores.

Carte Blanche Greetings has secured a new direct to retail licensing deal with Home Bargains.

The new DTR will see the value retailer developing and producing Me to You branded products for sale in its 500+ UK stores.

Carte Blanche has previously enjoyed a successful working relationship with Home Bargains for a number of years through its proprietary greeting cards and gift business.

“Having worked with the Me to You brand previously the team at Home Bargains understand implicitly the power of the Me to You brand and its appeal to consumers,” commented Talia Tester, licensing manager at Carte Blanche. “Working collaboratively within the parameters of a DTR relationship we have been able to create robust ranges which capture the essence of Me to You, and we’re very excited to see what’s to come in 2021 with more seasonal ranges in development.”

Helen Lynch, licence and range manager at Home Bargains, added: “Me to You is such an iconic brand and one that we know has evergreen appeal across a variety of categories and occasions.

“Home Bargains is already a destination for consumers looking for top brands and this new DTR agreement will ensure we can offer extended ranges to fans of the brand.”

The new ranges will initially include products for Christmas and autumn/winter.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.