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Cartoon Network gets personal with new store

Customisable cross category merchandise available for key brands.

Cartoon Network has teamed up with Watermelon to launch its first print on demand online product store in the UK.

Called Cartoon Network By Me, the site features product collections across the company’s portfolio such as Ben 10, The Powerpuff Girls, Adventure Time, The Amazing World of Gumball, Steven Universe and Dexter’s Laboratory.

Customers can choose from a wide selection of branded cross-category products including apparel, gifts, stationery, homewares and tech accessories that can be customised with a name or slogan.

Graham Saltmarsh, director of licensing UK and Nordics at Cartoon Network Enterprises EMEA, said: “Consumers are increasingly looking for personalised experiences so we’re thrilled to be offering our fans the chance to create unique Cartoon Network branded products and gifts, that are meant just for them.

“What’s more, the flexibility of the print-on-demand model means we can provide a diverse range of products and design options from across our portfolio, while also being able to quickly react to key market trends.”

Rebecca Philipson, ceo at Watermelon, added: “Cartoon Network by Me is such an exciting project to have been involved with – I’m a huge Adventure Time fan and seeing all of these fantastic personalised products live and available is just great.

“The response we’ve had so far has been overwhelmingly positive and I’m sure that more people will soon discover and love the site.”

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