Lifestyle brand collaborates with jewellery property on limited edition range of bracelets.
Cath Kidston has teamed up with award winning jewellery brand, Merci Maman, in the lead up to Mother’s Day, creating a limited edition range of bracelets.
The range combines Cath Kidston fabrics with Merci Maman’s engraved, personalised charms.
Talking about why the collaboration between the brands makes sense, Alix Stanworth – country manager at Merci Maman – said: “Both brands are united in bringing back memories and the emotions associated with them.
“For Cath Kidston, the prints transport you back to the comfort and reassurance of home, while Merci Maman captures a moment in time with engraved messaging. Together, we really wanted to create something that was instantly recognisable combining our prints and charms to make one very special collection.”
Alix said that the company’s aim with the creation of the bracelets was to “create a visual piece of jewellery that’s recognisable to both brands and can be worn everyday”.
She continued: “We developed Cath Kidston fabric into 100% light cotton, which formed the basis of the bracelet and then we added the 5mm charms.
“The process is very much about being hand and heart made: everything is assembled and hand-engraved in our London office by experts, and this level of detail runs through every stage from receiving orders to the packaging.”