This ad will be closed automatically in X seconds.

CBS and Viacom merger inches closer say reports

Combined company is expected to be named Viacom, according to reports.

Internet reports are suggesting today that CBS and Viacom are in the final stages of an all-stock merger.

The New York Post has reported that the two companies – which are both majority owned by Sumner Redstone’s National Amusements Inc. holding company – have agreed on a range of 0.59 to 0.60 of each CBS share for each Viacom class B share.

This would value Viacom at slightly below its $12 billion market value from last Friday.

In addition, despite being the larger of the two companies, CBS – which has a market valuation of $18.5 billion – the combined company is expected to be called Viacom.

If the deal is completed it would bring under one roof Viacom’s Nickelodeon and MTV channels, the Paramount film and TV studio and the CBS broadcast network.

The aim is to create a media company which is best placed to compete with the likes of Netflix and Amazon.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.