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CBS raises a glass with new Star Trek wine

Wines That Rock launches new line inspired by Star Trek universe.

Wines that Rock has introduced Star Trek Wines, a collection of special vintages inspired by the Star Trek universe.

Under license from CBS Consumer Products, the first two releases are a 2016 Chateau Picard Cru Bourgeois from Bordeaux, France, and a Special Reserve United Federation of Planets Old Vine Zinfandel.

The collection is available exclusively at StarTrekWines.com.

Fans of Star Trek: The Next Generation and the upcoming Star Trek: Picard – which is due to air in early 2020 in the US – will recognise Chateau Picard as Jean-Luc Picard’s family vineyard in France’s La Barre region. However, it is also the name of an award winning multi-generational vineyard in the Bordeaux region of France.

The first 1,701 two-bottle combo packs include a numbered, limited edition of the United Federation of Planets Special Reserve. The first 1,701 collectors will also have priority notices on all future releases.

The wines will be featured this week at Star Trek Las Vegas, which is the biggest Star Trek event in the US, running from July 31 to August 4 at the Rio Hotel & Suites.

“Star Trek Wines has brought out the true passions of our entire team,” said Howard Jackowitz, president of Wines that Rock. “It was a unique opportunity to work with award-winning winemakers and the CBS Consumer Products team to create a collection with authentic stories.

“Our goal has been to produce small batch, limited-edition, collectable wines that we as fans want to own. This is what we are all about – creating a product that is genuine with a great story behind it. Live long and prosper!”

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