Sarah Muller will also oversee the popular Milkshake preschool programming block.
Channel 5 has welcomed a new head of children’s programming.
Sarah Muller (pictured) will be responsible for the commissioning and acquisition of children’s programming for the channel, as well as overseeing preschool block, Milkshake.
Sarah will start her new role on November 21. She is currently BBC creative director, scripted, animation, co-production and feature film. During her career, she has developed projects including Danger Mouse, Strange Hill High and Wolfblood.
Sarah commented: “I am thrilled to be joining Channel 5. To helm children’s content on the network is a huge opportunity.
“Milkshake is a beloved block for UK families and I cannot wait to begin working with the programming team on elevating the brand across multiple platforms and enhancing the Channel 5 children’s offering.”
Sarah joins Channel 5 as Milkshake enjoys its most successful year for share of viewing, with the block delivering year-on-year increases in share for all kids 4-15, kids 4-9, home with kids and home with kids 0-3.
The success is replicated across platforms; since October 2015, Milkshake VOD views have increased by 24%.
With programming including PAW Patrol, Noddy, Toyland Detective, Peppa Pig and Wissper, Milkshake is the number one kid’s breakfast destination and will welcome the animated commission Winnie and Wilbur starring Bill Bailey and Katy Brand in 2017.
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