This ad will be closed automatically in X seconds. and Peppa Pig join in with the summer of sport

Online retailer unveils new Peppa Pig x Team GB collection, supported by a host of promotional activity.

Online retailer has this week launched its new Peppa Pig x Team GB collection.

The line – which include t-shirts and outfit sets – aims to showcase the spirit of Team GB and the Olympics, while adding the fun and playfulness of Peppa Pig, according to the retailer. worked closely with Hasbro to create the range, explained buying director, Karen Hewitt.

“We’re so excited to launch our Peppa Pig x Team GB range,” she commented. “Working alongside our partners at Hasbro, as well as Team GB, we’ve been able to launch a range that really captures the spirit of the Olympics, and will hopefully inspire kids to get active.”

The product launch (which was unveiled on the website yesterday, 5 July) is being backed with a host of promotional activity including a special email campaign, a website takeover for Peppa Pig and a bespoke video.

In addition, will also be sharing fun Peppa Pig activities and games on social media, as well as a giveaway on its platforms next week.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Laurence Llewelyn-Bowen will be at the show in person for The Great British Card Company greeting cards launch....
Production, distribution and rights management company, Thunderbird Entertainment Group has formalised its consumer products operations under the new Thunderbird Brands banner....
The study also revealed that children are expressing their fandoms an average of 3.5 different ways - making fandoms a lot more comprehensive than just watching a video or playing a game....
Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear....
The discussion will make up just part of Products of Change full roster of activity at Licensing Expo which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from POC members....
The new 18-piece limited edition collection has once again been inspired by the Museum’s collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.