Online retailer unveils new Peppa Pig x Team GB collection, supported by a host of promotional activity.
Online retailer Character.com has this week launched its new Peppa Pig x Team GB collection.
The line – which include t-shirts and outfit sets – aims to showcase the spirit of Team GB and the Olympics, while adding the fun and playfulness of Peppa Pig, according to the retailer.
Character.com worked closely with Hasbro to create the range, explained buying director, Karen Hewitt.
“We’re so excited to launch our Peppa Pig x Team GB range,” she commented. “Working alongside our partners at Hasbro, as well as Team GB, we’ve been able to launch a range that really captures the spirit of the Olympics, and will hopefully inspire kids to get active.”
The product launch (which was unveiled on the website yesterday, 5 July) is being backed with a host of promotional activity including a special email campaign, a website takeover for Peppa Pig and a bespoke video.
In addition, Character.com will also be sharing fun Peppa Pig activities and games on social media, as well as a giveaway on its platforms next week.