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Character.com launches Shopkins brand takeover

Week-long promotion celebrating Rainbows and Cupcakes collection will see daily giveaways.

Character.com and Bulldog Licensing has kicked off a week-long Shopkins brand takeover, the first time that the licensed apparel e-tailer has put together such an initiative.

Running from Monday May 22 to Friday May 26, the promotion will include 25% off all Shopkins items all week to celebrate the Rainbows and Cupcakes collection.

In addition, there will also be a different daily giveaway including a set of five Character.com Shopkins products, as well as various other goodies such as scooters, magazine subscriptions and figures to name a few.

Anyone purchasing a Shopkins product at Character.com or liking/sharing the competition post on Facebook is entered into a daily draw. All subscribers will receive an email notification about the initiative, while social media posts will happen every day to promote the new range.

Stephen Hewitt, md of Character.com, told The Source that although they had done lots of promotions in the past, this was the first time it had a brand takeover on the site and carried out a full week of exclusive promotions for one licence.

Stephen commented: “We were really excited about the new Shopkins Rainbows and Cupcakes collection and, as Shopkins has been our strongest girls licence over the past 12 months, we wanted to give the brand that extra push to drive even more sales.”

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