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Character.com seeing success with Peppa Pig promo

Online retailer running week-long initiative for preschool brand across its site.

Ambitious online retailer Character.com has launched its latest week-long promotion and takeover – this time focusing on eOne’s Peppa Pig.

Running all of this week (September 17-23), the offer gives anyone who buys an item from the retailer’s Peppa Pig range an exclusive £5 voucher to use on their next order at Character.com.

Alongside the on-site promotion – which includes a fun ‘Peppa style’ Character.com logo – the retailer is running daily competitions on its social media channels in partnership with eOne.

Followers have the chance to win prizes including a trip to Peppa Pig World.

New additions to Character.com’s Peppa Pig range include a dress featuring Peppa’s magical unicorn, plus hoddies, tees and full outfits.

“We’re thrilled to be partnering with eOne for such an incredible promotion,” Stephen Hewitt, md of Character.com, told Source. “Peppa (and George) really is an evergreen licence for us that year after year attracts a new audience and is loved across the globe.

“We expect this promotion to reach even more Peppa Pig fans and increase awareness and sales of our new Peppa Pig range.”

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