The toy company has unveiled details of its annual exclusive influencer event which will take place over three days in August.
Now in its third year, the Character Kidz Big Weekend is back with a virtual extravaganza that promises a festival of videos, stories and TikTok coverage to announce all that’s new from Character Options for autumn 2021.
This year, 65 kidfluencer channels and their families will be involved, with each receiving props and products to host their own Character Kidz celebration over the three-day event, which runs from 6-8 August.
Every channel will be tasked with highlighting specific products, ensuring focused activity across the entire collection. The event will open with a 17:00 Confetti Display on the Friday evening, and it will continue all weekend.
In addition to the product launches across the weekend, focus events will see the kids creating golden hours of themed activity including a Glo-Up Hour of getting ready for the weekend with the new Glo-Up Girls, a Take Time to Chill activity with Chill Factor, 60 minutes of Mash’ems Madness, a Dino Quiz Hour with the new Squeakee Dino and Treasure X Dino Gold among others.
Social media and YouTube will be flooded with activity across the weekend. The aim is to achieve five million Instagram impressions, and to deliver two million YouTube views in just a few days.
Channels taking part include Splat Kids TV, Little Lady C, Patience’s Magical Toy Emporium and Toys Fun Fam.
“Last year, we had to make our event virtual, which actually took the event to the next level – we had a massive response and the quality of the content first class,” commented Mark Hunt, marketing manager at Character Options. “Our top toys for the season and core brands will be our focus and well represented, including Heroes of Goo Jit Zu, Treasure X, Jiggly Pets and InstaGlam Glo-Up Girls.
“With Character Kidz, we reach kids where they spend time, on YouTube and on TikTok, and we connect with parents on Instagram. And, most importantly, the event allows us to set out our stall for the year, hype up the awareness, and create a buzz around the products arriving in store.”