This ad will be closed automatically in X seconds.

Character World Brands gets on board with Piñata Smashlings

Toikido is continuing to add licensees to to the programme for Piñata Smashlings, welcoming Character World Brands for bedding and textiles.

The company will create a range of Piñata Smashlings bedding, towels, blankets, cushions and more, due to hit retailers across the UK from spring/summer 2024.

“We’re really excited to collaborate with the Toikido team, having signed a deal to bring Smashlings home lifestyle categories and products to retailers across the UK,” commented Tim Kilby, licensing and brand director at Character World Brands. “Gaming brands remain one of the hottest categories and Roblox-based games are on the rise, so we are confident Smashlings will be a huge success in our space.

“The Pinataverse and the breadth of Smashlings and Bashlings bring endless opportunities to create diverse and unique products, as we bring the rich story-verse and fun-filled elements to life for fans and consumers. We look forward to working with retailers in the coming months, with a SS24 launch as our shared focus.”

Will Ochoa, chief commercial officer at Toikido, continued: “In developing the Pinata Smashlings IP, we had a very clear vision to enable children to immerse themselves in the ‘Piñataverse’ both on and off screen by connecting the digital with the physical.

“Partnering with Character World Brands and developing a suite of exciting Home Lifestyle products supports this objective and will enable children across the UK to enjoy Pinata Smashlings bedding, towels and much more. We now look forward to working closely with the Character World team and in seeing this new range hit retailers’ shelves from next spring.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.