Licensee will create a range of textiles after securing new partnership.
Ryan’s World is continuing its march into consumer products, with Character World securing a new partnership for a range of home textiles.
The licensee is due to unveil the first phase of duvet designs from autumn/winter 2019, including a duvet and cushion.
“If you have a child between the ages of 4-10 you’ll almost certainly have heard of Ryan ToysReview (Ryan’s YouTube Channel),” said Tim Kilby, brand director at Character World. “Ryan has a huge YouTube following with kids loving his personality and authenticity.
“We are delighted to be bringing Ryan’s World to life in bedding and accessories, while expanding into the exciting world of YouTube stars. We believe this property has huge potential and we look forward to revealing the full range later this year.”
The Ryan’s World range joins Character World’s preschool licensing portfolio which includes brands such as PAW Patrol and Peppa Pig among others.