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Chronicle Books acquires trio of game and toy brands from Wild + Wolf

San Francisco-based company acquires Petit Collage, Ridley’s Games and Games Room.

Chronicle Books has confirmed the acquisition of Wild + Wolf’s three signature game and toy brands.

The deal includes eco-friendly toy and gift brand Petit Collage; trend-led brand Ridley’s Games; and Games Room, known for trivia decks and games featuring bespoke, iconic designs.

The acquisition spans approximately 350 active skus and more than 10,000 existing retail partners across 60 countries. New products will continue to be produced under the Petit Collage, Ridley’s Games and Games Room brand identities.

The acquisition is a major step in Chronicle Books’ growth strategy and greatly extends its already substantial reach in the gift, game and entertainment categories around the world.

Chronicle will establish a subsidiary – Chronicle Books Limited – in the UK and will bring on board a number of Wild + Wolf creative staff to lead and develop the future programme out of Bath and in San Francisco.

For the remainder of 2020, sales and distribution will remain unchanged. Beginning January 2021, all distribution and sales representation will move to Chronicle Books in the US, and to its partners Abrams & Chronicle Books in the UK and Europe and Raincoast Books in Canada.

“The Ridley’s, Petit Collage, and Games Room brands align seamlessly with our mission to spark the passions of adults and children worldwide and will complement Chronicle’s distinctive publishing program, as well as those of our distribution clients,” commented Tyrrell Mahoney, president of Chronicle Books. “The integration of these three much-loved and admired brands, and the addition of extremely talented members of their creative teams, supports our strategy to serve even wider consumer interests in all types of retail stores and environments.”

Paul Taylor, ceo of Wild + Wolf, added: “We are very excited to have Ridley’s, Petit Collage, and Games Room become a part of the Chronicle Books publishing universe.

“We have long admired Chronicle for their inventive and diverse range of books, games, and gift products. Their creative ingenuity and sales acumen will propel these popular game and toy brands to new heights in the marketplace.”

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