New collection includes daywear, footwear and accessories launching across the Middle East.
A new fashion collection inspired by the Chupa Chups and Mentos brands has launched at Riva stores across the Middle East.
The deal was brokered by WildBrain CPLG MENA on behalf of Perfetti van Melle.
The collection includes daywear, footwear and accessories and is aimed at teenagers who wish to ‘express their individual style with sweet colours and a touch of glamour’.
Riva Fashion operates in six countries across the Middle East, with over 50 stores specialising in clothing, footwear, accessories and perfume for women, teens and children.