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Chupa Chups fashion line launches in Korea

Korean designer Lee Chung Chung creates new limited edition collection for brand.

The Chupa Chups brand is continuing to mark its 60th anniversary across the globe, this time in Korea, with designer Lee Chun Chun creating a new limited edition apparel and accessories collection.

The range was presented earlier this month at a dedicated shop-in-shop in the Hyundai department store in the Mok Dong Trade Center.

The Lie x Chupa Chups fashion collection includes t-shirts, dresses, pyjamas, a PVC bag and beach towels.

The range will be available until August 20.

Meanwhile, Chupa Chups fans will also find confectionery and other lifestyle products – including figurine toys and personal care products – at the department store.

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