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Chupa Chups hits Primark and Pimkie

New designs launch in stores as brand continues to be in vogue with fast fashion retailers.

Perfetti van Melle is continuing its work with lifestyle retailers on the Chupa Chup brand.

French retailer Pimkie has created a new fashion t-shirt with a vintage design and the words ‘The Original Lollipop’, which is an interpretation of a popular ad from the 1960s.

Meanwhile, Primark is also launching a new style this week which pays tribute to the evergreen Chupa Chups logo which was designed by Salvador Dali.

The new deals follow on from successful collaborations with retailers including Zara, Pull&Bear, Cache Cache, Urban Outfitters, Tezenis and H&M.

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