New co-branded collection launches across H&M stores and platforms throughout Asia, and online in other continents.
H&M has kicked off the New Year with the launch of a ‘delicious’ new Chupa Chups collection of knitwear and accessories for teens and young adults in its Asian collection.
The co-branded range includes Chupa Chups hoodies, vests and cardigans in candy colours, combined with berets and bags.
The line is available across H&M stores and platforms throughout Asia and online in other continents.
“This trendy candy interpretation of Chupa Chups by H&M is great to lift the spirits of young people by wearing a playful outfit in challenging times,” said Christine Cool, licensing area manager at Perfetti van Melle. “H&M have created a truly indulgent collection in delicate pastel colours that is an affordable fashion treat for all.”