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Chupa Chups makes sweet start to 2021 with H&M

New co-branded collection launches across H&M stores and platforms throughout Asia, and online in other continents.

H&M has kicked off the New Year with the launch of a ‘delicious’ new Chupa Chups collection of knitwear and accessories for teens and young adults in its Asian collection.

The co-branded range includes Chupa Chups hoodies, vests and cardigans in candy colours, combined with berets and bags.

The line is available across H&M stores and platforms throughout Asia and online in other continents.

“This trendy candy interpretation of Chupa Chups by H&M is great to lift the spirits of young people by wearing a playful outfit in challenging times,” said Christine Cool, licensing area manager at Perfetti van Melle. “H&M have created a truly indulgent collection in delicate pastel colours that is an affordable fashion treat for all.”

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