Initiative was to help mark the launch of new episodes on CBeebies.
Coolabi Group produced a special Clangers pop-up experience in Battle Bridge Place, Kings Cross over the weekend, helping to mark the launch of new episodes on CBeebies.
Families were able to ‘Call the Clangers’ via a pop-up pink knitted London phone box, creating something of a stir on social media using the hashtag #calltheclangers.
It reached over 464,000 Twitter timelines and 193,000 Facebook users.
UK yarnstormer Deadly Knitshade (Lauren O’Farrell) and crafter Teasemade (Sami Teasdale) created a Clangers phone box cosy. Via a special pink phone, children and their parents were put through to the international space exchange, then introduced to the Clangers by show narrator Michael Palin so they could guess the message that Tiny ‘whistled’ to them.
The Clangers costume characters were on hand to keep visitors entertained with dances, stickers and activity sheets.
The launch of the new episodes also attracted wide press attention. Call the Clangers was featured live on BBC Radio London and Michael Palin appeared on the Chris Evans Breakfast Show.
In addition, the new episodes were featured in the Guardian Guide, Sunday Times Culture, Daily Mail Weekend and more.
Picture credit: David Jensen/Coolabi
