The new EMEA-wide study analysed the views and behaviour of 6-12s around climate change.
Cartoon Network has published results of a new EMEA-wide study analysing 6-12 year olds views and behaviour around climate change.
The findings make clear that the health of the planet is a top priority for kids, and that they want to be part of the solution to one of the biggest challenges of our time.
The study – which was conducted in 13 countries across EMEA (UK, Germany France, Italy, Poland, UAE, Belgium, Netherlands, Luxembourg, South Africa, Romania, Turkey and Czech Republic – reveals that 90% of kids are concerned about climate change, citing worry, fear and sadness as their most common feelings.
Looking specifically at the UK, the study found that 77% of kids polled want to learn more about climate change. In addition, 84% want to do more to help fight climate change with 68% proactively looking for opportunities to get involved.
“The findings reinforce what we had already taken from conversations with our young fans – kids care immensely about the planet and are eager to get involved,” commented Vanessa Brookman, head of kids at WarnerMedia EMEA. “This fed directly into creation and launch of Cartoon Network Climate Champions – a bespoke climate change awareness initiative which invites kids across EMEA to take on daily challenges that help the environment.
“Although the campaign has only been live since 1 June, over 300,000 challenges have already been accepted which is testament to kids’ desire to take action. We are pleased to empower our audience in this way and impressed with how they are collectively making a difference.”
The study was undertaken as part of Cartoon Network’s multi-territory, multi-language climate change awareness campaign Climate Champions, which launched in the UK and across EMEA on 1st June 2021.
The initiative sets out to inspire kids to undertake small daily challenges that can make a world of difference to the health of our planet and has been developed in partnership with WWF.