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CoComelon joins the Poetic Brands portfolio

Property joins Moonbug stablemates Morphle and Blippi in licensee’s baby and childrenswear offering.

Apparel licensee Poetic Brands has made it a hat-trick of Moonbug Entertainment properties, confirming it has welcomed CoComelon to its roster.

The new range will include children’s daywear, outerwear and swimwear, along with towels, winter accessories and sleeping bags.

CoComelon joins Moonbug stablemates Blippi and My Magic Pet Morphle in Poetic Brands’ fast growing roster.

“From day one, it’s been important to ensure that every brand that we sign has an angle that is truly unique,” said Anne Bradford, director at Poetic Brands. “CoComelon has an incredible global audience and massive brand adoption, creating a huge opportunity for retailers to engage with.

“As soon as we discussed CoComelon with The Point.1888, we knew that this was perfect for us, and it is completely new to the apparel market. This will give us the opportunity to create ranges that will provide everything a preschooler needs from their t-shirts and sweats right through to their puddle suits and jackets. With its core engagement of one to four-year-olds, this is a fabulous new opportunity for retail.”

Becky Langer, senior commercial manager, soft goods at The Point.1888, added: “The brand has had such incredible digital success and we wanted to make sure that our licensing programme would enable fans to get enjoyment from it even while away from the TV or iPad.

“We’re thrilled to be in a position to announce this partnership and cannot wait to see the reaction from Cocomelon’s growing audience to the new product range.”

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