Cocomotive has been busy adapting its working practices and ethos this year, moving towards designing and promoting more environmentally conscientiously.
“The last year and so has certainly inspired a positive shift in priorities and perspective at our design studio,” said Marco Crosta, creative director. “Given the increasingly daunting list of social, economic and ecological challenges we are having to face, the mantra of ‘design for better’ has become far more significant, and the need to adapt more urgent, as the notion of ‘business as usual’ becomes increasingly untenable.
“As a design agency specialised in licensed entertainment, our contribution is often crucial. Waste is a design-made problem, which naturally requires design-made solutions and where sustainable packaging was once passed over in preference of ‘perceived value’, the charge of ‘climate denial’ is one that no brand or business can afford.
“We now find ourselves at a critical yet exciting epoch, one we are needing to rethink, redefine and reinvent. The challenge has been set and the demands are clear; we just need to ensure this is something we are cut out for.”
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