Bulldog Licensing – which represents Sesame Street in the UK on behalf of the global impact non-profit Sesame Workshop – has confirmed two new deals for the classic brand as it continues to grow its presence on screen, on digital platforms and at UK retail.
Heathside Trading – which specialises in branded toys and games, collectables, drinkware and gifts – will be producing a wide range of Sesame Street gifts and novelties, including mini figures, 2D keychains, 3D bag clips, drinking bottles, bobblehead figures and die-cast figures.
Aimed at children and parents, and multi-generational Sesame Street fans, the line will be launching in Q4 2024 at gift shops, toy shops and online, in a deal brokered on behalf of Heathside by Kirsty Guthrie of KJG.
In addition, OddBalls – a major name in underwear design, sportswear, clothing and accessories – will be producing Sesame Street underwear and pyjamas for both children and adult fans. The new range will be launching in Q4 2024 through multiple online outlets, including Amazon and myoddballs.com.
Both of the new lines will employ designs inspired by Sesame Street’s colourful characters, along with the brand’s positive messages about laughter and learning engaging fans of all ages while delivering on its mission to help children grow smarter, stronger and kinder.
Max Nelson from Heathside Trading, commented: “It’s amazing to think that four generations have grown up with Sesame Street’s wonderful characters and positive messaging and that it continues to delight new fans. We’re thrilled to be part of the Sesame Street licensing programme and have no doubt that our range of brand-inspired gifts and novelties will find a ready and enthusiastic reception from fans of all ages.”
Matthew Gibson, head of partnerships and licensing at OddBalls, continued: “Laughter, learning, beloved characters and iconic imagery are what Sesame Street has been about for over 50 years and still is about today. It’s an evergreen brand that always appeals. We’re thrilled and privileged to be bringing our expertise on apparel design and manufacture to this collaboration with Sesame Street.”
Rob Corney, md at Bulldog Licensing, added: “So many licensees respect and admire the Sesame Street brand – most of them grew up with it and it’s now a hit with their kids. It’s no surprise that it has attracted such leaders in their fields as Heathside Trading and OddBalls, both of which have excelled themselves in bringing this loved and admired property to appealing ranges of gifts and apparel.”
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